Bernhard Kerres

A knack for innovation.
A passion for classical music.

Bernhard Kerres was probably the first opera singer to become a C-level executive of multi-million Euro tech companies. And he was the only artistic director of a world-leading concert house to bring his startup to Silicon Valley.

Bernhard started his career as an opera singer and had the opportunity to perform with stars such as Agnes Baltsa and José Carreras. After his MBA at London Business School, he went into strategy consulting for high tech and telecom companies with Booz & Co. Kapsch CarrierCom, the Austrian telecom system integrator, hired him as CFO before he became CEO of the stock-market listed M-Tech AG in Germany. In 2006 he was appointed Artistic Director and CEO of the Vienna Concert House which he led into its 100th season. He left the Vienna Concert House to create the classical music startup HELLO STAGE

Bernhard is the Managing Partner of Haydn 1791, a firm consulting and managing performing arts, and of Logicx Digital Strategies, working with companies on innovation and strategies in the digital age. 

Bernhard is a sought-after speaker on innovation and leadership. He regularly teaches leadership for executive programs at London Business School and published several articles on the subject of music and management. He is the Program Director for 4 Fellowships 4 Entrepreneurs of the Ludwig Boltzmann Gesellschaft, a year-long program supporting scientists in developing their ideas into startups. His book, “Be Your Own Manager,” contains essential career advice for classical musicians. He is a guest lecturer at the Music University in Karlsruhe teaching career management

Bernhard Kerres was awarded the Order of Bernardo O’Higgins by the President of the Republic of Chile and the Austrian Cross of Honor for Science and Art by the President of Austria.

Next Speaking Engagements:

June 7, 2019, Madrid
The End of Strategy*
Global Mobility Alliance
Twenty years ago there were the great strategic frameworks lead by Porter’s 5 Forces. It was the time of deep analysis and thick reports. Today we are living in a time of trial and error with concepts of the Minimum Viable Product and others. Still, it’s the people who make or break strategy.

June 15, 2019, Vienna
Entrepreneurship Program*
Ludwig Boltzmann Gesellschaft
Entrepreneurship program for scientists.

October 10, 2019, Wuppertal
Von der Musik zum Unternehmertum*
Hochschule für Musik und Tanz, Köln
A block of lectures on career management for classical musicians.

January 7 to 10, 2020, Karlsruhe
Dein Beruf – Deine Zukunft*
University of Music
A block of lectures on career management for classical musicians.

The Career Podcast for Classical Musicians
The Performig Arts Podcast
The Career Handbook for Classical Musicians