Keynote

Pirates for Classical Music

Abstract of a Key Note held at the Nordic Orchestra Conference on October 24th, 2018, in Stockholm, Sweden. Pirates find treasures. How they go about finding and getting them might be unorthodox and different. Classical music is a treasure. A great, living treasure. But we need to find new ways, unorthodox and different ones to spread our passion for classical

Read More »
Keynote

Marketing Without Money

Summary of a Marketing Workshop for the Classical Music Institutions in Stockholm on October 24th, 2018   Marketing has changed significantly over the last decade. Everyone speaks about digital marketing and is amazed by the possibilities. Data scandals have shocked people who have realized how much of their private digital lives is shared with advertisers. And arts institutions still need

Read More »
Post

Flying the Pirates Flag for Innovation

Over the last few months, I’ve had the joy of working with several companies on how to turn their innovative ideas into operating businesses. Many companies are often full of innovative ideas, but find it difficult to incorporate them and execute. I often recommend the book “Organizing Genius” by Warren Bennis. Although it is almost 20 years old, it is still

Read More »
Post

Stop Killing Classical Music

How often have you heard that classical music is dying lately? Articles and blog post cite statistics from declining record and ticket sales. They write about aging audiences and a lack of music education. But let us go back to the basics. Classical music has some of the greatest content in the world. The music of Mozart, Beethoven, Bach and

Read More »