When I spoke at the Nordic Orchestra Conference in Stockholm this fall, I argued for an incubator for classical music. My reasoning was pretty simple – although classical music is still in a great place it is in dire need of innovation. And innovation rarely comes from within systems. My push for a classical music incubator was probably seen as
Abstract of a Key Note held at the Nordic Orchestra Conference on October 24th, 2018, in Stockholm, Sweden. Pirates find treasures. How they go about finding and getting them might be unorthodox and different. Classical music is a treasure. A great, living treasure. But we need to find new ways, unorthodox and different ones to spread our passion for classical
Summary of a Marketing Workshop for the Classical Music Institutions in Stockholm on October 24th, 2018 Marketing has changed significantly over the last decade. Everyone speaks about digital marketing and is amazed by the possibilities. Data scandals have shocked people who have realized how much of their private digital lives is shared with advertisers. And arts institutions still need
Over the last few months, I’ve had the joy of working with several companies on how to turn their innovative ideas into operating businesses. Many companies are often full of innovative ideas, but find it difficult to incorporate them and execute. I often recommend the book “Organizing Genius” by Warren Bennis. Although it is almost 20 years old, it is still
How often have you heard that classical music is dying lately? Articles and blog post cite statistics from declining record and ticket sales. They write about aging audiences and a lack of music education. But let us go back to the basics. Classical music has some of the greatest content in the world. The music of Mozart, Beethoven, Bach and
Valery Gergiev is the Artistic and General Director of the Mariinsky Theatre in St Petersburg. He is one of the most sought–after conductors and has worked with all of the world’s major orchestras and opera companies. Bernhard Kerres talked leadership with the Maestro in St Petersburg.
Technology is taking over many part of our lives. Will that impact on live performances and on performing arts in general? Will digital technology substitute for live performances some day? Will audiences enjoy concerts rather in virtual reality than in concert halls? These and other questions were discussed in a key note given by Bernhard Kerres at the annual conference